Survey finds cloud affordability related to more widespread adoption

Tuesday, February 07, 2012

Cloud services should see a fair amount of growth in the next few years, according to a recent PricewaterhouseCoopers report called Storing Entertainment Content in the Cloud. The report said consumers are starting to enjoy the idea of using the cloud, with 70 percent of the 502 people surveyed saying they'd pay if it was between $25 and $99 annually.

“What we’re finding is being said loud and clear is that the most important benefit of these cloud services is that they are free,” Matthew Lieberman, director of PwC’s entertainment & media practice, told TheWrap. “And that all these really cool features pale in comparison to price.”

Digital lockers were also popular products, with almost 90 percent of respondents saying they were "somewhat" to "very interested" in owning a digital locker. Lieberman said more than 61 percent believe they have an understanding of what storing data in the cloud means, but understanding varies. More education may be needed before the true expansion happens.

Liberman said a big reason why cloud services will become more popular is because of things like family sharing and safe storage of data.