Black Eyed Peas frontman touts the cloud

Thursday, December 09, 2010

As if cloud computing needed anymore hype behind it, now pop musicians are jumping on the bandwagon.

At the recent Dreamforce 2010 conference in San Francisco, Salesforce.com CEO Marc Benioff invited Black Eyed Peas member will.i.am to share a few words about the technology that has set the IT industry abuzz.

"The cloud for me is the now and the future," will.i.am said, according to Network World. "I can have thousands of people collaborating with me in the cloud, people anywhere who will be able to hear my songs in real time and influence that."

According to Network World, Benioff was promoting his company's Cloud 2 suite, which incorporates Salesforce.com's enterprise customer relationship management services, automation and cloud-based database offering in a social media environment similar to Facebook.

The Black Eyes Peas frontman isn't the first pop star to tout the cloud. In September, Hewlett-Packard announced it had entered into an agreement with Paul McCartney and his holdings company McCartney Productions to digitize and deliver the musician's collection of music, artwork, films and videos on a private cloud.